This could be via email, or bulletin boards or word of mouth. Viral marketing- occurs when consumers pass on or recommend your product/company/website to others. Nike for example has successfully sponsored the golfer Tiger Woods for many years. Sponsorship helps the company improve its image and public relations within the market and usually the company attempts to sponsor a person or event that mirrors the image they are trying to aim for. For example the Beijing Olympics in 2008 will partly be sponsored by Panasonic. Sponsorship -is about providing money to an event, in turn the product or company is acknowledged for doing so. The downside, your competitor can see exactly what you are doing. You make your product, and let potential buyers try the product, this way, you know directly what people see in your product. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image.Дirect Marketing is often listed as a the fifth part of the marketing mix Exhibitions - are try-outs. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.Д¬orporate image - The Image of an organization is a crucial point in marketing. Public relations - Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Personal Selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. These are:ДЄdvertising - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. There are several aspects of a promotional mix. Remarks 65 5 8 24 29 32 35 49 54 59 62 64Д¬HAPTER - 1 Promotional Mix (Introduction)_ Promotional mix refers to all the tools that are used in order to create awareness about the product and thus enhance the sales. Company Profile(Spacechem Enterprises) 3. This report, thus, would try to explore more about promotional strategies specifically at Spacechem Enterprises. Thus, this helps in generating funds that are most necessary for the survival of a business. are equally important for a business to survive but I chose this topic as I think promotion is an activity through which a business can enhance sales and thus enhance the revenues and leading to the growth of the business. All the spheres of business such as sales, purchase, finance, etc. The information herein confines to the field of marketing of the product as the topic for my research is Promotional Strategies. This report also include3s the interpretation of results, suggestions, analysis, conclusions related to the subject. Preface This report deals with the data, findings, results and experiences that I got while working as an intern at Spacechem Enterprises. LAST BUT NOT THE LEAST I WISH TO THANK ALL THE EMPLOYEES AT SPACECHEM ENTERPRISE, MY BATCH MATES AND ALL THOSE WHO ALWAYS EXTENDED THEIR HELPFUL HAND TOWARDS ME. GEETANJALI GULATI FOR HER CONSTANT GUIDANCE AND SUPPORT THROUGHOUT THE MAKING OF THIS PROJECT. I AM ALSO THANKFUL TO MY FACULTY GUIDE MS. MANISH JAIN FOR CONSTANTLY GUIDING ME AND MAKING IT A HIGHLY KNOWLEDGABLE EXPERIENCE. K.A GARG FOR SHOWING TRUST IN ME AND ALLOWING ME TO WORK UNDER HIM AS AN INTERN AT HIS COMPANY ,AND ALSO TO MR. GEETANJALI GULATIAcknowledgements I AM THANKFUL TO DR.ALKA MUNJAL, DIRECTOR, AMITY SCHOOL OF BUSINESS FOR PROVIDING ME WITH A HIGHLY KNOWLEDGABLE EXPERIENCE AND ALSO PROVIDING A PLATFORM TO ENHANCE MY SKILLS AND KNOWLEDGE. REPORT SUMMER INTERNSHIP REPORT SUMMER INTERNSHIP REPORTMarketing (Promotional Strategies)Д¬OMPANY: SPACECHEM ENTERPRISESNISHANT GARG ROLL NUMBER: 4608D39ДЇACULTY: MS.

Spacechem tunnels 3